Broadband diffusion in remote and rural Scotland

Authors: Howick Susan, Tookey Andrew, Whalley Jason

Management Science Working Paper No. 2 (2006)

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Abstract

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There is considerable interest worldwide in broadband diffusion, with research focusing on aspects such as the provision of broadband in remote areas and the socio-economic factors that determine the likelihood of adoption. This paper identifies the policies and initiatives used to encourage broadband awareness, availability and adoption in remote and rural Scotland. Complementary and (in some cases) contradictory policies are explored, and areas where policy may be applied in the future suggested. Influence diagrams are used to investigate the impact of different policies on take-up rate and total adoption.